Le Mars, IA – As they embark on the final week of their highly successful holiday concert series, with the final show on December 21, popular musical family The Browns announced plans to build a brand new theater in their hometown of Le Mars, IA. The family has enjoyed tremendous success over the past decade hosting events in their hometown. In fact, the family was honored in November by U.S. Senator Joni Ernst (R-Iowa), who named the Browns Century Theater of Plymouth County her Small Business of the Week. The honor bestowed upon the talented musical family will be recorded in the United States Congressional Record for future generations to read about our nation’s small businesses.

After taking their family band on the road across the United States, Canada, and Europe for 15 years, the Browns returned home to Iowa and purchased the German-American Savings Bank in downtown Le Mars. They transformed the historic building into the Browns Century Theater, a venue that seats 150 people and now includes the Central Event Center for dining, the Inn on Central for visiting guests, and the Gift Shoppe. The theater has hosted 100 shows every year since its opening in 2015, featuring the family’s music and other artists from across the country. This year, the Browns celebrated the 24th anniversary of performing together and the 9th anniversary of the Browns Century Theater.

The Browns kicked off their annual holiday concert series at the Century Theater on November 8. Throughout November and December, the talented musical family has shared the Wonder of the Christmas Season, presenting 35 shows throughout the six weeks, with the final show taking place this week on December 21.

“Over the past five plus years, our family has produced 35 to 40 Christmas shows and an additional 60 shows between March and October,” Michaela Brown said. “ We love doing this but have come to the realization that we have simply outgrown the space,” Michaela Brown states. “With a capacity of 150 people per show, we have worked hard to produce extra shows to accommodate demand but have still been unable to accommodate everyone wanting to attend, which is a really good problem to have. We have realized that we need a larger facility.”

In looking at the high demand for the shows for this current Holiday season, Keith Brown, husband to Shelly and father to Michaela, Adam, and Andrew, brought up the idea of building a new facility. The new facility will be located directly behind the current facility. Plans are expected to include a 400-seat Theater and double the space for the Gift Shoppe, Chocolate counters, concessions, and larger restrooms. Construction on the new Theater will begin on March 1st, with an opening date scheduled for October 2025. “We are excited to be able to triple the space, and the new facility will have no stairs, which will be great news to our regular attendees,” Michaela explains.

January 2025 will mark The Browns 25th Anniversary of singing together as a family and opening the new Theater is one of the exciting ways this talented musical family will continue to share their love of music with others!

To keep track of exciting happenings during 2025 for The Browns, visit TheBrownsTheater.com.

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